Project: Blue Truffle

Blue Truffle is a premier Brazilian restaurant in the heart of São Paulo, offering a unique blend of tradition and innovation. Renowned for its use of locally sourced ingredients, including the prized Brazilian truffle, the menu features expertly crafted dishes like truffle-infused moqueca, feijoada, and perfectly grilled picanha, paired with Brazilian wines and artisanal cocktails. With its chic, cosy décor and welcoming atmosphere, Blue Truffle is ideal for romantic evenings, group celebrations, or business lunches. A must-visit for food lovers, this dining destination captures the authentic flavours of Brazil with a modern twist.

I was commissioned to develop branding for a new restaurant in São Paulo, Brazil. The owner sought to incorporate the distinctive truffle swirl pattern into the visual identity, so I designed a bespoke ink blot repeating pattern that serves as a versatile brand signature. This unique motif was applied across a range of materials, including general stationery and point-of-sale displays, creating a cohesive and recognisable identity that reflects the restaurant’s sophisticated concept.