Project: Focal Point

Focal Point Solutions Group is a provider of managed IT services and enterprise solutions designed to optimise operations and enhance productivity for businesses of all sizes. Specialising in IBM i systems, the company offers a range of services including cloud hosting, disaster recovery, security audits, and system integrations.

I was commissioned to develop a cohesive brand identity for Focal Point Solutions Group, ensuring it aligned seamlessly with the established CloudSafe Group family as their new partner. The branding was designed to be versatile, supporting both offline and online marketing campaigns effectively. The goal was to create a professional and modern visual identity that conveyed Focal Point Solutions Group’s expertise in IT services while maintaining consistency across all communication channels.