Project: Holistic Psychology Services

Holistic Psychology Services, is a business created by Dr. Sara Roberts and based in London. Holistic Psychology Services offers comprehensive psychological support across various settings, including adults, children, hospitals, schools, and communities. Their services include consultation, assessment, intervention, and training. With a strong ethos of interconnectivity, professionalism, innovation, and high-quality care, they aim to provide exceptional psychological support that fosters well-being and growth for diverse clients.

Dr. Sara approached me to create a brand identity for her new venture, which would reflect her holistic approach to psychology. I designed a watercolour-based identity that conveyed both the subtlety and energy inherent in her work. The fluidity of watercolour symbolised the transformative and dynamic nature of Sara’s approach, while the colours were carefully chosen to evoke calmness, healing, and balance. This identity effectively captures the essence of her ethos, highlighting the personal and profound impact that holistic psychology can have on well-being.