Project: St Christopher’s Inns

St Christopher’s Inns is a popular hostel chain across key UK and European cities, including London, Paris, and Berlin. Known for affordable accommodation and vibrant social spaces, the hostels cater to young travellers and backpackers. Located near major attractions, they offer a fun atmosphere with on-site bars and events, helping guests connect and explore.

As the lead designer for the group, I was responsible for revitalising the brand identity across all regional and international sites. My role involved ensuring brand consistency through every touchpoint, from design and development to signage, merchandising, and point-of-sale materials. This comprehensive approach ensured the brand was represented cohesively across all platforms, enhancing recognition and engagement for the company on both a local and global scale.