Project: Asha Reid Yoga

Asha Reid is a London-based yoga teacher known for her warm, approachable teaching style and deep connection to her local community. Based in the vibrant neighbourhood of Hackney, Asha sought assistance with her marketing and branding to better reflect her unique personality and the dynamic spirit of her surroundings.

The goal was to create a brand identity that would stand out in London’s bustling wellness scene while remaining true to Asha’s ethos. After collaborative discussions, we decided on a fun and distinctive approach, incorporating playful illustrations and charming characters that embody the energy and creativity of Hackney.

This branding not only captured Asha’s individuality but also resonated with her diverse audience, blending the calming nature of yoga with a sense of modern, urban vibrancy. The designs were crafted to work seamlessly across multiple platforms, including digital media, print materials, and merchandise, ensuring a cohesive and memorable presence.

Through this bespoke branding, Asha has been able to connect more effectively with her community and communicate her unique offerings as a yoga teacher in one of London’s most dynamic boroughs.