Project: Charity Hope

Charity Hope is an African-based organisation dedicated to fostering a love of reading and empowering children through literacy. By providing books to underprivileged children, the charity aims to open doors to education, imagination, and opportunity. Recognising the transformative power of stories, Charity Hope ensures that books reach communities where access to educational resources is limited, inspiring young minds and nurturing a brighter future. Through their efforts, they not only promote literacy but also instil hope and a sense of possibility in the hearts of children across Africa.

I was commissioned to develop a vibrant and impactful brand identity for a charity, designed to effectively communicate its mission while appealing to a wide audience. The goal was to create a friendly, colourful, and energetic visual identity that would be easily recognisable and adaptable across various platforms and campaigns, ensuring both clarity and flexibility.