Project: Gospel Rising Festival

The Gospel Rising Festival was a choral gospel festival based in Dublin, Ireland. While celebrating the joys of gospel music, the festival was not solely focused on its religious aspects, aiming instead to attract a wider audience, including non-religious attendees.

To engage this broader demographic, the branding was designed to emphasise the joy and love inherent in gospel music. It sought to capture the vibrant energy and unique atmosphere of the festival. The brand was evolved to stand strong on its own while remaining fresh each year to reflect new lineups and workshops. Ultimately, the chosen direction featured an explosion of colour and shape, combined with a graffiti-inspired aesthetic, to convey the dynamic energy and joyous spirit of the event.