Project: Hope Coffee

Hope Coffee is a unique mobile coffee business in Dublin, bringing ethically sourced and freshly brewed coffee to a variety of locations and events. Operated from a charmingly converted Piaggio Ape van, the company prioritises sustainability, using recyclable and compostable products. Known for its friendly and community-driven approach, Hope Coffee serves at events such as weddings, exhibitions, and conferences, while also maintaining a presence at local spots, such as Heuston Station in The Liberties. Their mission is to deliver not just great coffee, but also a memorable experience of connection and quality service.

I was asked to create new branding for the business to be used across the business on POS and merchandising. The business owners needed a community driven, friendly brand to reflect their ethos – “Freshly brewed Hope” – delivering quality coffee with connection.

I was commissioned to develop new branding for Hope Coffee, a community-focused mobile coffee business in Dublin. The branding needed to embody their ethos of “Freshly Brewed Hope,” reflecting their commitment to delivering high-quality coffee with a sense of connection and positivity. The design process emphasised creating a friendly, approachable identity that could seamlessly translate across all touchpoints, including point-of-sale materials and merchandise. The final branding captures the warmth and community-driven spirit of the business, ensuring it resonates with their customers and enhances their presence in both local and event settings.