Project: Horseplay – Bristol

Horseplay is a renowned queer art-disco club night held in the UK, primarily in Bristol. Described by The Guardian as “Bristol’s best gay dance party,” it offers an electrifying mix of house, disco, and artistic performances in a welcoming, inclusive atmosphere. Known for its creative spirit and bold aesthetic, Horseplay invites a diverse crowd of LGBTQ+ individuals, club enthusiasts, and creatives to enjoy its hedonistic yet safe environment. Events often feature innovative live art installations, immersive performances, and top-notch DJs, making it a standout in the UK’s nightlife scene. The club’s ethos revolves around fostering community, celebrating diversity, and promoting freedom of expression through music and art.

I was commissioned to design a bold and distinctive new identity for the renowned queer club night, Horseplay. The aim was to elevate its brand recognition and expand revenue opportunities through merchandising. The brief called for an aesthetic that was unapologetically bold, modern, and queer, blending tongue-in-cheek humour with a rebellious punk attitude. The resulting “Horseplay” identity embodies these values, capturing the club night’s vibrant energy and inclusive ethos while creating a strong visual presence that resonates both on and offline. The new branding positions Horseplay as a standout in the LGBTQ+ nightlife scene, ensuring it remains a creative and cultural force.