Project: Lollipop

Lollipop Apparel, based in Dublin, is a vibrant fashion brand known for its bold, playful designs and high-quality craftsmanship. Inspired by the spirit of individuality and self-expression, Lollipop Apparel creates clothing and accessories that bring colour and personality to everyday style. With a focus on sustainability and ethical practices, the brand ensures each piece is as environmentally conscious as it is stylish. Loved by fashion enthusiasts for its unique blend of fun and sophistication, Lollipop Apparel is making its mark on Dublin’s fashion scene and beyond.

Leo approached me to design a bold, vibrant, and playful brand identity for his tie-dye business. The goal was to capture the spirit of creative individualism, energy, and colour, reflecting the unique personality of his products. I crafted a brand that seamlessly integrated these elements, ensuring it worked effectively across both online and offline platforms. The result was a striking and cohesive identity that embodies the fun and dynamic nature of Leo’s tie-dye creations while resonating with his target audience.