Project: Lovetank

LoveTank is a London-based charity dedicated to improving health, well-being, and social equity within underserved communities. With a focus on fostering connection and providing vital resources, LoveTank addresses pressing issues such as mental health, sexual health, and social isolation through innovative programmes and initiatives. By working collaboratively with grassroots organisations and community leaders, the charity ensures its services are inclusive, impactful, and tailored to the unique needs of those it serves. LoveTank’s mission is to empower individuals, promote equality, and create a more compassionate and connected society.

I was commissioned to develop the initial brand identity and visual style for a community-focused charity. Will Nutland envisioned a bold, rebellious, and punk-inspired aesthetic for the branding. Drawing on this vision, I crafted a distinctive look and feel that embodies the charity’s dynamic, grassroots energy while resonating with its target audience. This vibrant and edgy identity set the tone for its mission to drive community engagement and social change.