Project: Meraki

St Alban’s Meraki Festival is a vibrant, family-friendly event that celebrates music, creativity, and community spirit in the heart of Hertfordshire. Offering an eclectic mix of live music performances, immersive activities, and unique experiences, the festival caters to all ages. From interactive workshops and art installations to delicious food stalls and a welcoming atmosphere, Meraki provides a perfect weekend escape. Its commitment to inclusivity and fun ensures there’s something for everyone, making it a highlight of St Alban’s annual cultural calendar.

I was approached by the creators of the Meraki Festival to develop a comprehensive branding strategy for the entire event. The branding was applied across all touchpoints, including point-of-sale materials, merchandise, online and offline campaigns, signage, and wayfinding. Kerry Stark envisioned a brand identity that would encapsulate the festival’s vibrant atmosphere while highlighting its family-friendly appeal and premium experience. The result was a cohesive and dynamic visual identity that captured the spirit of the festival and resonated with its diverse audience.