Project: Potential Unlimited

Potential Unlimited is a dynamic coaching service based in Dublin, dedicated to helping individuals unlock their true potential and achieve lasting personal and professional growth. Through a tailored approach, the coaching team empowers clients to overcome challenges, develop new skills, and gain clarity in their goals.

Yvonne McWey, a professional coach specialising in psychology-led strategies, enlisted my services to create a brand identity and website that truly reflected her unique approach. I designed a minimalist, calming, and uplifting brand that conveys reassurance and positivity—values central to her coaching philosophy. The website is crafted to seamlessly complement this identity, offering a user-friendly experience while reinforcing the trust and confidence clients feel when engaging with Yvonne’s coaching services. The result is a brand and online presence that supports her mission of empowering individuals through psychological insights and coaching techniques.