Project: PREP – Ireland

Pre-exposure prophylaxis (PrEP) is a highly effective HIV prevention method where individuals take medication daily to significantly reduce their risk of acquiring HIV. It is particularly recommended for people at higher risk, such as those with an HIV-positive partner or individuals who engage in sex without consistent condom use.

I was commisioned to help with the identity of a new campaign to raise awareness of PREP in Ireland for PR360 a PR agent based in Dublin. For this I developed an approachable friendly campaign identity to reduce the stigma of HIV and to increase awareness and use of PREP.

I was commissioned by PR360, a PR agency based in Dublin, to create the identity for a new campaign aimed at raising awareness of PrEP in Ireland. The objective was to design a campaign that would not only inform but also reduce the stigma surrounding HIV. To achieve this, I developed an approachable and friendly visual identity, ensuring the campaign felt welcoming and supportive. The design aimed to increase both awareness and usage of PrEP, while reinforcing its role as an essential preventative measure in the fight against HIV. The overall look and feel were tailored to resonate with diverse audiences, encouraging open dialogue and fostering a positive, inclusive approach to HIV prevention.