Project: The Dugout

The Dugout Bar, located near London Bridge, is a vibrant sports bar celebrated for its lively atmosphere and commitment to delivering the ultimate game-day experience. Equipped with multiple large screens and state-of-the-art sound systems, it’s the perfect venue for fans to watch live sports, including football, rugby, cricket, and more.

The bar offers an impressive drinks menu, featuring craft beers, expertly crafted cocktails, and a wide selection of spirits. Complementing this is a food menu packed with classic pub favourites and generous sharing platters, making it ideal for any occasion. Whether you’re catching a major match, enjoying a casual night out, or celebrating with friends, The Dugout Bar combines unbeatable entertainment with a warm and energetic vibe, making it a top destination in the heart of London.

Beds and Bars tasked me with creating a fresh and exciting brand for their new venture, The Dugout, a sports bar located in London Bridge. The vision was to design a dynamic space where sports lovers could gather to watch the latest games and revel in the thrill of victory. The Dugout brand is inspired by the passion and energy of American sporting culture, blending the love of competition with a welcoming, celebratory atmosphere.