Project: Varkk

Varkk Gin is a premium, award-winning gin crafted on the Costa Blanca, Spain. Known for its refined taste and complex botanicals, it has quickly gained a reputation for quality. Initially popular in local areas, its presence has expanded to top restaurants and gourmet food stores across Spain, with ongoing international success. Varkk Gin has received acclaim for its distinctive character, which blends traditional and innovative elements, making it an exciting choice for gin enthusiasts looking for a unique, high-quality experience. It is now available in several European markets and continues to grow globally​. I was commissioned to design a striking and distinctive identity for Varkk, a new gin brand. My role involved crafting the entire brand identity, including the logo, packaging design, and even the bar layout, ensuring every aspect was aligned to effectively promote and market the brand. Varkk gained significant attention, being featured in a Channel 4 documentary that chronicled the creation of the brand and its rise to prominence. The exposure helped to establish Varkk as a standout player in the competitive gin market​.