Project: Wanderlocal

Wanderlocal, led by Lauren and Daniel, is a travel initiative focused on exploring the U.S. while supporting local businesses. Their year-long journey across all 50 states in an Airstream highlights American-made products and encourages others to shop locally. Through their YouTube channel and social media, they share their experiences, inspiring others to connect with local communities and contribute to local economies.

Lauren asked me to design a new brand identity for Wanderlocal, a social media channel promoting an off-roading, community-focused lifestyle. The branding aimed to reflect the channel’s adventurous spirit and its mission to connect with local communities and nature. I created a visual identity that would resonate with audiences passionate about off-road travel and supporting local businesses, ensuring the brand was engaging and adaptable across digital platforms.