Project: Allguard

CarCovers.com has established itself as a trusted provider of high-quality vehicle protection products, offering car covers, truck covers, SUV covers, and van covers. Since its inception in 2012, following the acquisition of the CarCovers.com domain, the company strategically positioned itself in the market with mid-tier products—bridging the gap between premium competitor WeatherTech and budget-friendly options like Walmart. This balanced approach has resonated with consumers, fueling steady growth.

The company’s expansion has been driven primarily through strategic acquisitions, and it aims to continue this trajectory by targeting businesses in adjacent vehicle protection markets. Future acquisitions will include brands specializing in seat covers, dash mats, floor mats, and car detailing products, further diversifying its portfolio.

With an ultimate goal of positioning itself for acquisition, CarCovers.com underwent a significant rebranding effort, evolving into AllGuard. The rebrand was designed to unify its offerings under a cohesive, polished platform brand, enhancing its appeal as an integrated and desirable investment opportunity.

AllGuard’s new branding reflects the company’s approachable, adventurous, and playful spirit while reinforcing its core values of trust and reliability. The refreshed identity was carefully crafted to connect with a broad audience, ensuring it communicates both the quality of its products and the company’s forward-thinking ethos.