Project: ASAP

ASAP Industries Manufacturing is one of the largest machine shops along the Gulf Coast in the USA. Since 2003, ASAP has been a trusted provider of comprehensive and bespoke machining services to global organisations, with a particular focus on the Oil & Gas industry. Renowned for their precision, reliability, and commitment to excellence, they have built a reputation as a leader in their field, serving clients worldwide.

I was commissioned to revitalise their brand while maintaining the integrity of their existing logo. The project required a careful balance of modernisation and consistency to create a refreshed identity that reflected ASAP’s innovative and adaptable ethos. This included updating the brand’s colour palettes and developing a flexible, transferable branding system that could be seamlessly applied across all mediums, from print materials to digital platforms.

The refreshed branding was designed to enhance recognition, strengthen their market presence, and communicate the professionalism and quality that define ASAP Industries Manufacturing.

The brief was to design a logo that was not only visually striking and bold but also versatile enough to be applied across a range of mediums. This included practical uses such as stickers for paper wraps, takeaway coffee cups, and other packaging, ensuring consistency and recognition at every customer touchpoint. The goal was to craft a design that would resonate with the café’s artisanal roots and reflect the high-quality, personalized coffee experience it offers, while standing out amidst Hackney’s dynamic coffee culture.

In addition to its functional aspects, the branding needed to embody the café’s ethos—celebrating craftsmanship, community, and the love of coffee. The logo was envisioned as a cornerstone of the business’s visual identity, serving as a bold statement of their commitment to quality and creativity.