This awesome Club night in Bristol, came to me for a rebrand of their existing logo. I went through several different paths with the branding from logotypes to 70s inspired designs. Because the night theme is so varied and unique, I approached it with a geometric flexible design to portray both the music choice of the nights and also the flexibility of themes for each venue/event.
In their own words –
‘Purveyors of hedonistic equine revelry, Horseplay throw unique art parties, spinning a frisky mix of cutting edge underground dance music and a fine dusting of glitter and sleaze ‘
So the task was set in motion to create an identity that would match their club roots with the flexibility and adventure of a curated hedonistic and spectacular show.
I kept the design as minimal and flexible as possible to allow the performances to speak louder than the brand, to give the event some mystique.
Check them out: http://www.facebook.com/HorseplayClub
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