Project: Kudos Starr

“77 Shacklewell Lane” a bespoke coffee emporium and café, located in the vibrant and eclectic neighbourhood of Shackelwell Lane in Hackney, sought a comprehensive branding solution for their new premises. With a focus on creating a strong and memorable identity, they required a branding that would seamlessly integrate into various aspects of their business.

The brief was to design a logo that was not only visually striking and bold but also versatile enough to be applied across a range of mediums. This included practical uses such as stickers for paper wraps, takeaway coffee cups, and other packaging, ensuring consistency and recognition at every customer touchpoint. The goal was to craft a design that would resonate with the café’s artisanal roots and reflect the high-quality, personalized coffee experience it offers, while standing out amidst Hackney’s dynamic coffee culture.

In addition to its functional aspects, the branding needed to embody the café’s ethos—celebrating craftsmanship, community, and the love of coffee. The logo was envisioned as a cornerstone of the business’s visual identity, serving as a bold statement of their commitment to quality and creativity.